Our Story

The Company's Namesake

Susan Davis has told the story so many times now it has taken on the aura of myth—how one afternoon in 1985 she was visiting with her 95-year-old grandmother, rummaging as they often did through the elderly woman's life-time accumulation of keepsakes and treasures. That afternoon they delved into her many boxes of buttons and Susan, who had recently left her public relations job in Baton Rouge for farm life, saw in the contents of one box the possibilities of a new career and cottage industry. Plucking a sparkling jet glass from the jumble, she held it to her ear and said, "Grandma, this would make a beautiful earring!” Her grandmother agreed, cheerfully donated her buttons to Susan's new cause, and Grandmother's Buttons was born.

Susan and company can hardly believe that scene was 25 years ago. The first few years Susan led a gypsy life, selling her jewelry at crafts fairs and antique shows while Donny farmed garlic and vegetables. By 1989, though, Grandmother's Buttons had landed its first large department store account, and Donny parked his tractor for good and joined the company as its business manager. Two decades then seemed to fly by as the couple raised two children and hired a long list of energetic and talented women who helped them design, create and sell tens of thousands of antique button earrings, necklaces, bracelets, watches and pins to a host of shops and boutiques throughout the United States and into Canada, New Zealand, Japan and Europe.

Our St. Francisville Store

In 1995, the couple bought and restored St. Francisville's grand and historic 1905 bank building, opening a retail store downstairs and moving their workshop and studio upstairs. The bank, with its imposing 16-foot ceilings, carved oak paneling and mosaic tile floors, made for a dramatic retail space. One year later, they transformed the original bank vault into a tiny and jam-packed Button Museum.

Through the years, Susan has sought out buttons from Paris to Shanghai, the New York Garment District to the New Orleans French Quarter. It is really the thrill of this hunt that keeps her going, and that has kept Grandmother's Buttons, for all its growth and change, true to its original idea of transforming venerable old buttons into artistic one-of-a-kind jewelry. Through the years, company's mantra has become: "honor the button.”

In 2006, Sterling Publishers commissioned Susan to write a book on making antique button jewelry, and Beautiful Button Jewelry, a 144-page coffee table book with a history of buttons and pages of projects beautifully photographed and explained, was the result. Lark Books issued the book in paperback three years later.

Grandma Miriam, Susan, and Anna

Over the decades, Grandmother's Buttons has sold to many fascinating stores and catalogs. A short list would include Anthropologie, BBC America, the Palace of Versailles, Signals, Lord and Taylor, the Smithsonian, the Museum of Fine Arts Boston, HSN and Japanese QVC. The company has also had a few brief brushes with Hollywood, most notably when the store's façade was used in a set for The Reaping, and actress Hilary Swank shopped in the closed store between takes. John Malcovitch was also a customer while filming Jonah Hex on Susan's family's farm, buying sterling antique button rings for himself, his wife and his daughter.

Susan's grandmother only lived to see the scant beginnings of the company she inspired, but Susan's mother, at age 92, drops into the store every week and is still the company's very best model for its jewelry. Daughter Anna helps with photography and design as her busy work schedule in New Orleans allows, while her brother Ben studies at Tulane. Susan and Donny, as empty nesters, are finding a renewed energy for searching out not only antique buttons, but other bits and pieces of the past—vintage beads, cabochons, trim and findings—that make their jewelry such desirable and sought-after treasures.

   

 

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